Identity Marketing

There are no shortage of marketing methods out there, plenty of advice on how to sell-sell-sell. But what if you don't want to focus on selling? What if you want to focus on serving your readers? We hear you--and we're with you!

There's just one don't know who "your readers" are or how to find them.

The Identity Marketing Intensive is a course designed to help you solve that problem and build out a platform you can stand on for years to come. Focusing on service above sales and on learning first who YOU are so you know who you can best serve, this multi-part course takes you from concept to execution, step by step. This isn't about technique, and it isn't about a system. This is about creating a mindset, building habits, and learning how to reach people where they are.

In 8-weeks, you'll watch video lessons recorded by bestselling author Roseanna M. White and her marketing-guru husband, David White (publisher of the WhiteFire Publishing Group), in which they talk through the concepts of building an audience based on Identity and serving them every day. You'll also receive daily (weekday) assignments and freewriting prompts meant to guide you into a deeper understanding of your own fears, joys, and identity.

Identity Marketing for Writers covers topics like:

  • Identifying your own fears, hangups, and gut reactions
  • How to find your true fans and what to sell to them
  • How building consistency builds relationships
  • Using the Audience Blueprint to keep track of all your research
  • What Influencers really are and how to find them
  • How website and content development serve your readers
  • The roles newsletters and social media should play
  • How to launch your book
  • What you should ALWAYS be doing, whether in a launch season or not

The plan includes a blank Audience Blueprint template (one of the first lessons you'll receive is what this is and how it helps you track your research and really discover who YOUR readers are and how to reach them), a $99 value on its own.

Interested in this course? Purchase the 8-week course here!

This course is also part of the Marketing Track ANNUAL Subscription and the Writing + Marketing Track Bundle ANNUAL Subscription.
Subscribe and get not only this course, but ALL the classes in the track you select PLUS premium articles, face-to-face communication, and more!

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