Serving the Audience As Only You Can Passion and Service in Marketing Serving your audience in the way only you can means identifying what you’re most passionate about. When I talk to new authors, or even established ones, about marketing they tend to say,...
Harnessing the Power of Social Media for Authors We all know we should use to social media to our advantage as authors…but how? Everyone knows that if they’re going to be marketing their books, they’re going to have to be on social media. At least that’s the...
Beyond the Launch Consistent Sales and Secondary Products for (Indie) Authors Launches are so busy it’s hard to find time to market the book…and what do we do all the OTHER times? When it comes to author marketing, two things are almost always at odds:...
Harnessing the Power of Newsletters for Authors Do you have a newsletter? And if so, is it working for you like it should? Newsletters are always a hot topic for authors, primarily because, like with Content Marketing, they’re something all authors are told they need...
Mastering Content Marketing for Authors Strategies to Engage and Grow Your AudiencePart 2: Mastering Content Creation You’ve learned what Content Marketing is…now let’s talk about how to master it. Read Part 1: Intro to Content Marketing The word...
Mastering Content Marketing for Authors Strategies to Engage and Grow Your AudiencePart 1: Intro to Content Marketing Marketing experts always talk about the importance of Content Marketing…but how does it work for authors? You may have heard people talk about...
