How to Build a Marketing Plan that Sells


From the perspective of both a writer and a publisher, Roseanna takes you through how to craft a marketing plan that will get a pub board’s attention.


Hello, it’s Roseanna M White here. I’d love to invite you to my class, “How to Build a Marketing Plan that Sells.” This is especially for you, all you aspiring authors and beginner writers out there. Let’s unveil the secret behind creating a captivating, successful marketing plan. We’re going to explore everything from understanding your audience, to using social media in a way that really benefits you. If you’ve been worried about how to promote your book, we’ll turn that trepidation into anticipation. I promise, marketing is less of a beast and more of a best friend!

Maybe you’ve asked yourself, “Why should I take this class?” Or perhaps you’re thinking, “I’ve just started my writing journey, do I really need a marketing plan?” You might even be concerned that you just aren’t cut out for the “business” side of writing. Well, friend, let’s talk about these worries.

  1. Why take the class?

Here’s why: you’ve got a story that deserves to be shared with the world. And marketing, believe it or not, is just the way you do that. It’s not some intimidating, unapproachable monster. It’s a joy, a creative process, a way to serve your readers. I promise you, we’ll tackle it together, step-by-step, so that you’ll find joy, not dread, in marketing.

  1. I’m a beginner, do I need this?

Absolutely, yes! In fact, this class is perfect for beginner writers. It’s never too early to start learning about marketing. The sooner you get started, the easier it’ll be to build up a solid presence even before your book gets published. And remember, even if you’re just starting out, you’ve already got a head start – you’re here, ready to learn.

  1. I’m not a business person.

That’s okay! Here’s a secret: marketing isn’t all about business. It’s about creativity, service, and sharing your story. I won’t lie, there are techniques and strategies to learn, but they’re all tools to help you connect with your readers. If you view social media as a tool rather than a chore, you’ll find that it’s far less daunting. And who knows? You might even enjoy it.

  1. Is social media necessary?

Yes, it’s essential. But don’t worry, you don’t need to be everywhere. You need to be where your readers are. We’ll figure out together who your readers are, and where they hang out online, be it Facebook, Instagram, TikTok, or somewhere else. This class will give you the tools and insights to navigate this digital world effectively without feeling overwhelmed.

  1. What about my own online presence?

This is crucial, and it’s something we’ll focus a lot on. Your newsletter, website, and blog – these are your domain, things you have full control over. I’ll share strategies on how to build up your subscriber list, and how to engage your readers in a way that they’ll love.

  1. Will this all make a difference when I approach a publisher?

Absolutely. Having a solid marketing plan and a vibrant online presence will make you stand out in the publisher’s eyes. It shows that you’re proactive, thoughtful, and serious about your writing career. And who knows, with your fresh, creative ideas, you might just be the author that every marketing team dreams of working with!

So come join me. Let’s explore the exciting world of marketing together, with creativity, joy, and a whole lot of fun. Let’s get your stories into the hands of the readers who need them. I can’t wait to get started with you.


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